What is a domain name? Domain names help internet users easily find the websites that they are searching for by using alphabetical addresses instead of numeric location codes. The Domain Name System (DNS) keeps and assigns data to individual domain names. The DNS configures domain names into web IP addresses.
ICANN (The Internet Corporation for Assigned Names and Numbers) is authorized to maintain the global DNS. ICANN assigns control over each individual domain to a domain name registrar, such as Godaddy or Network Solutions.
As the use of the world wide web has increased across the globe, businesses, agencies and individuals have found many uses for domain names. A prospective domain name owner is virtually free to secure an unowned domain name as their own property, creating market demand for desirable domain names.
One reason for the implicit value of domain names is that they can attract web users seeking specific products or services. Furthermore, generic domain names such as pets.com are very easy for people to remember.
Website owners usually want maximum exposure for their website. The more visitors that come to their site, the more notoriety, networking, and potential income can result. As internet users search for their specific topics, a more-relevant domain name is more likely to attract them to their desired site.
Owning a good domain name with highly-targeted keywords is a major step toward getting web traffic to your site. The major search engines, such as Google and Yahoo, also favor domain names with relevant keywords. This can boost the search engine rankings of your web site, and thus, provide more visitors.
Internet domain names are unique and exclusive. That means if you own FastFood.com, no one else can claim the rights to that domain name. Owning a good domain name is a great way to eliminate competition to your website or business. But, once your competitor gets hold of that domain name, you probably won’t be able to get it back.
Domain names are like land: There’s plenty of it to go around, but oceanfront property is much more valuable than a parcel in the desert. Likewise, there are many possible domain names out there, but the ones that have highly valued keywords are going to be more sought after.
For any serious business or web presence, there’s really no excuse for using a subpar domain name. A good domain name lends instant credibility to the site that it represents. Having a domain that’s easy to remember only ensures that your visitors will come back to your site.
As long as the internet continues to grow in popularity around the world, domain names should continue to appreciate in value. So, if you buy a domain name for $2,000 today, chances are good that you could sell it for double or more in just a couple of years.