Most users judge websites by their appearances. If your website does not look appealing to users, users may not be motivated to view your website and the number of visitors that visit your site daily is likely to be reduced. For a website to be visually appealing, it has to be attractive, navigable, organized and most importantly, it has to be user-friendly. When your website is visually appealing, it tends to attract more audience and make them stay or always come back for a visit.
Some web designers do not care about how their websites look, all they care about is to design or develop websites that function properly, they neglect the fact that the appearance of a website is also important, it contributes to the functionality of the website.
Here are tips on how to make your website to be visually appealing;
– Make use of graphics.
The use of graphics will extraordinarily add to your site’s appeal but you need to be conservative in its usage. Make use of attractive, clean and fresh pictures that present what your website is all about. You can also design aesthetic photos by using photo-editing software or you can buy and download beautiful, crisp and clean photos, ready-made graphics from stock photography websites to optimize your site’s appeal. These photos will attract users and make them want to explore your website even at first visit.
– Keep your design simple.
Simplicity goes a long way when it comes to website design. When you design an uncomplicated page, visitors will find it easy to move round your website because your site is not cluttered with unnecessary design elements. Simplicity heightens and improves the appearance and the appeal of your website.
– Internal Consistency – Be Consistent in your design.
Consistency is about keeping to the rules. You should make sure all your fonts, font sizes, font colors, text formats, link colors and labels are consistent. Your fonts should be universal so that all users across the globe can find it visible and clear. Likewise, your logo should be presented in a professional way so that users find your site more certain and authentic. Your texts should be cleanly formatted, all text should be justified and bullets should be used for lists so that users can easily understand the information you are passing across to them. You should make sure the formatting of pages are consistent across the website.
In conclusion, you need to create an appealing user-interface for your website in order to attract visitors to your website and to increase the number of returning visitors. You should make sure your website supports creativity, this will make your website to be visually appealing.